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Clif Bar CEO speaks in San Rafael: ‘Stick to your values’

Published Friday March 3

The comment was part of a running joke that sprung up during the three-hour morning conference.

A brand can live up to its promise by refusing to cut health benefits and continuing to use organic ingredients nontheless, despite financial setbacks, panelists stated at the Impact Marin conference.

The event, held Thu by the North Bay Business Journal at San Rafael’s Embassy Suites, featured the CEOs of some of the most thriving — and idealistic — companies in Marin and the Bay Area: Clif Bar, Bank of Marin, Equator Coffees & Teas, Straus Family Creamery and FanCompass.

“I remarked ‘No. That’s our promise to our employees,’” the CEO said.

Article length: About 600 words.
Tags: Emeryville
Read more at Marinij

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