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Happy employees = happy customers, says Clif Bar CEO

Published Friday March 3

“We see our brand promise as something constantly nurtured over time as a result of having created a different nice of work environment where employees are truly engaged and really want to be,” says Kevin Cleary, CEO of Clif Bar and Company.

“If our people are jolly customers are happy.”

Cleary’s remarks came during his keynote address at the Impact Marin Conference sponsored by the North Bay Business Journal at the Embassy Suites in San Rafael today attended by more than 150 business leaders.

His remarks focused on the Emeryville-based company’s success at maintaining its brand position, which has also led to strong identification with that brand from employees.

Article length: About 460 words.
Tags: Emeryville

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