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Latest Clif Bar YouTube video embodies lifestyle marketing

Published Wednesday March 15

The company commands a 24.8% dollar share of that category with $590.5 million in sales on 11.…

EMERYVILLE, Calif. — It’s not a brand; it is an adventure. Clif Bar on Mon released a video that helps capture the je ne sais quoi spirit that has driven brand sales to the top of sports nutrition charts across mass outlets. Clif Bar has been and remains the leading vendor of nutritional and intrinsic health value bars as sold in USA multi-outlets. The company commands a 24.8% dollar share of that category with $590.5 mill. in sales on 11.5% growth for the 52 weeks ended Dec. 25, according to IRI data. The video, moreover does not promote bars.

Article length: About 160 words.
Tags: Emeryville
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